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The crew of The Apprentice: ONE Championship Edition, Season 2, in Qatar

The Apprentice: ONE Championship Edition, Season 2 · Qatar

Every set runs on a crew. So should this.

The crew of Man of the Hour outside Chez Fernand in Paris

Man of the Hour, Season 1 · Paris

For seventeen years I’ve been making television across Asia, most of it unscripted, on shows like Asia’s Next Top Model, The Apprentice: ONE Championship Edition and our own IP, SupermodelMe. The one thing I loved most about my time on set was the camaraderie, the crew. We’ve worked with the same people on many of our shows and travelled the world together, from Hong Kong to Paris to Los Angeles to Qatar. When you’ve been in this industry this long, you know how much a good team matters. The quality of the content comes from a bunch of people who are as passionate about the work as they are about bonding over food and drinks.

Most of what I know about making things I learned standing next to someone who knew more than I did. That is still how this trade gets passed on, on the floor, from one person to the next. Over the years we discovered a new breed of talent this way too. We welcomed them into our family and hope they never leave.

Cast and crew of the short film Scorpion on the LED volume at X3D Studio

Scorpion, short film · X3D Studio

Then came technologies like virtual production, and we roped in the same crew we’d always worked with when we launched X3D studios so they could cross over to those tools too, and we could do even more together. Then came AI. It arrived so quickly and hit the industry faster than anything I’ve ever witnessed. As much of a geek as I am about the latest and greatest in technology, the speed of AI was both scary and exciting. But I decided I’d rather be early in this game than too late.

AI filmmaking doesn’t have that floor yet. People who have spent years in every role of content making are still discovering the AI tools and workflows on their own. A lot of them are learning it alone, late at night, from tutorials by people they’ll never meet, generating the same shot over and over and wondering whether the problem is them or the tool.

But technology can bring a community together too. That’s why we’re opening the YAM Discord to bring the community together. I am hoping it becomes that floor, somewhere to learn out loud and to meet the people you’ll make your next film with. Somewhere to go when you need someone to validate what you made, give you honest feedback, or just help.

The team at a barbecue

Team BBQ

We’ll get together in person as well as online. There will be talks, a few hackathons and some AI film competitions, so people can make something and have it seen. The Discord members will get to be the first to use the YAM.

Mostly, I hope it becomes what a good crew is. People credit each other’s work, look after the newest person on set, and keep the creator in the driver’s seat. That’s why we started Gengis, and why we’re opening this door.

So register your interest and bear with us while we slowly let people in.

Request an invite to our Discord

Karen SeahCo-founder and CEO, Gengis